The sportswear giant is selling stockpiles of trainers after its high-profile split with rapper Kanye West.
Adidas generated millions from its first "drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West.Adidas cut ties with West, known as Ye, last November after he made a series of anti-Semitic comments on social media.The demand for Yeezy shoes has not faded though, with the trainers remaining wildly popular in the resale market.
Adidas also set aside €110m for charitable donations to the likes of the Foundation to Combat Anti-Semitism and the Anti-Defamation League - a move it had announced previously in the wake of Kanye West's remarks online.sitting in storage after the highly-profitable partnership came to an end. JD Sports said it had started selling Yeezy products from the German sportswear giant's second release of the shoes on Wednesday.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Adidas Made $437 Million From Yeezys Despite Cutting Ties With YeThe sportswear company is trying to offload its unsold inventory associated with rapper Kanye West and promises to donate part of the proceeds to groups fighting antisemitism.
Weiterlesen »
Man United strike biggest kit deal in Premier League history as adidas extension announcedManchester United have struck the biggest kit deal in Premier League history after extending their relationship with Adidas. The new deal will run until 2035, a 10-year extension on their current c…
Weiterlesen »
Adidas pledges to donate €110mn to charity from Yeezy sale\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Weiterlesen »
Why the Rutherglen and Hamilton West by-election mattersThe vote will be a key test for both the SNP and Labour ahead of the next general election.
Weiterlesen »
West Ham told they should've sacked Moyes after Europa Conference League winDavid Moyes should have been sacked despite winning the Europa Conference League with West Ham, insists Rory Jennings. The Hammers defeated Fiorentina 2-1 in the final back in June, with Said Benra…
Weiterlesen »