Inside Adobe, some staff worry their AI tech will kill graphic designer jobs and undermine the company's business model: 'Is this what we want?'
During an internal staff meeting in June, one employee asked whether generative AI was putting Adobe"in danger of cannibalizing" its lucrative business that targets corporate customers, in exchange for individual users"who want it free or cheap," according to a screenshot of the question submitted online. Adobe executives didn't answer the question, according to a person familiar with the meeting.
In response to Thill's question, David Wadhwani, Adobe's president of digital media, said the company has a history of introducing new technology that leads to more productivity and jobs. Some employees are not sold on this idea. In the internal Slack channel, a group of employees discussed how new generative AI technology is fundamentally different from prior disruptive innovations.
On top of that, previous artistic revolutions opened up new mediums, with cameras helping to create photographs that looked nothing like old paintings, some of the people said. AI images, however, directly compete with existing digital formats.
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