Sponsored posts will appear next to organic videos.
TikTok users searching the app for specific videos will begin to seeThe company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app. When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format. Ads are pulled from other videos that the brand is running on the platform.
, placing sponsored content related to a user’s search. Instagram search ads appear when a user clicks on a post and begins to scroll through other content. Ads taking over TikTok’s search pages could suggest that it’s valuable placement for advertisers. Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
But TikTok search isn’t as developed as Google Search, and keyword queries and hashtags are often pretty useless, at least in my experience. In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform
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