Advertisers face risks in supporting George Floyd protests - Business Insider

Deutschland Nachrichten Nachrichten

Advertisers face risks in supporting George Floyd protests - Business Insider
Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen
  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

First the pandemic crushed companies' advertising. Now they risk coming off tone-deaf supporting nationwide protests.

A protestor holding a Black Lives Matter / Dump Trump sign stands in front of a Florida State Troopers line on a highway during a rally in response to the death of George Floyd in Miami, Florida on May 31, 2020.This story is available exclusively on Business Insider Prime.Marketers whose messages were unwelcome when the coronavirus struck are now grappling with how to message as protests sweep the country over George Floyd's death.

The risks for backlash are high, though, because the situation is volatile and companies are facing criticism for not living up to their public statements.When the pandemic hit in March, many companies stopped advertising completely to avoid looking tone deaf during a crisis, or like Toyota and Facebook, changed their messages.to avoid ads that go against health and safety recommendations — like showing people at concerts, hugging, or kissing.

that while price and quality were highly valued in making buying decisions, the same percent said companies have a responsibility to act on issues related to their purpose.But in an age of transparency, such efforts can ring tone deaf or hypocritical to critics if the companies are seen as exploiting a tragedy and not having their own house in order.

Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

BusinessInsider /  🏆 729. in US

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

YouTube at 15: The inside story of YouTube's history - Business InsiderYouTube at 15: The inside story of YouTube's history - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »

Disney, Netflix, HBO, and more support George Floyd protests - Business InsiderDisney, Netflix, HBO, and more support George Floyd protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »

Amazon tweeted a statement in support of George Floyd protestors - Business InsiderAmazon tweeted a statement in support of George Floyd protestors - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »

Luxury stores looted and vandalized amid George Floyd death protests - Business InsiderLuxury stores looted and vandalized amid George Floyd death protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »

Amazon Joins Netflix In Support For Black Lives Matter As Curfews Take Hold In America Over George Floyd Death Protests – UPDATEAmazon Joins Netflix In Support For Black Lives Matter As Curfews Take Hold In America Over George Floyd Death Protests – UPDATEUPDATE, 9:49 PM: As Los Angeles and other American cities go into curfew and fires burn tonight over protests over the death of George Floyd at the hands of now arrested ex-Minneapolis cop, Amazon …
Weiterlesen »



Render Time: 2025-03-16 18:36:26