One of the most enduring shows on TV is getting put behind a Peacock paywall
the network announced on Wednesday
. The change means that fans who previously have been able to watch the show for free on broadcast will now have to pay for a streaming service to learn what happens next in the show’s fictional town of Salem. New episodes ofDays of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Mark Lazarus, chairman of NBCUniversal Television and Streaming, said in a press release.
The change moves another stalwart of broadcast television exclusively to streaming. In April, Disney announced that it would be bringing
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