The new ad features men grunting and groaning as they settle into lawn chairs to drink the beer, which is struggling with a sales slump.
from its longtime position as America's best-selling brew. The brand faced a boycott from some drinkers following a promotion debacle with Mulvaney, with some conservatives objecting to the marketing push featuring a trans woman. " last month that the company is sending financial assistance to distributors and wholesalers affected by the dip in sales since Mulvaney's Bud Light promo video went viral.
"Over the last month we've talked to over 100,000 consumers and their feedback is very clear. What is it? The feedback is to reinforce what Bud Light has always meant to them, which is good times, goodwill, and easy enjoyment," he said. The latest ad attempts to do that, by showing middle-aged men as they relax at backyard parties, near their cars and so on. But it's unclear whether it can help win back conservative drinkers who are now snubbing the beer in favor of other brands, with many of the comments on the YouTube video's page falling into the critical or negative camp.
Last week, Mulvaney spoke out about the controversy, saying that Bud Light failed to support her or even reach out after the backlash, which stemmed from a promo video she posted featuring a personalized beer can sent to her by Bud Light. "For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all," Mulvaney said in a Trending News
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