New tech tools have powerful potential to dramatically alter the public’s perception of political candidates, and experts say AI-manipulated images and videos will be a deciding factor in the presidential race.
The candidate who best harnesses new generative artificial intelligence products, they say, will have an advantage in 2024 that will be difficult to overcome for those who stick with traditional politicking.
“What if the weakest president we’ve ever had were reelected?” the ad says over AI-generated images of Mr. Biden and Vice President Kamala Harris celebrating their reelection. AAPC president R. Rebecca Donatelli said in May that her board unanimously agreed that deepfake AI content is a “dramatically different and dangerous threat to democracy.” The political consultants’ industry association adopted a new policy prohibiting the use of deepfake generative AI content, saying it was contrary to its code of ethics.
Such content already exists and is capturing people’s imagination. One viral deepfake video that depicted Florida Gov. Ron DeSantis as the character Michael Scott in “The Office” wearing a woman’s suit was shared on Twitter by Mr. Trump’s son, Donald Trump Jr. The AI-manipulated clip was originally posted by the Twitter account @C3PMeme.
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