When the U.S. Open decided to go ahead without fans, technology staff had to rethink how to deliver fan experiences with artificial intelligence
By James Rundle Close James Rundle Aug. 31, 2020 5:30 am ET The U.S. Tennis Association is turning to cloud computing and artificial intelligence to enhance the experiences of fans who can only watch this week’s U.S. Open on televisions, computers and smartphones.
PREVIEWSUBSCRIBE The decision led to sweeping changes to almost every aspect of the competition, from playing matches with electronic line calling to having athletes use food-ordering apps for meal deliveries to their hospitality suites at the Billie Jean King National Tennis Center. The first AI initiative, Open Questions, uses techniques such as NLP to serve up answers to plain-text debate questions. A fan can ask, for example, whether a particular player is the greatest of all time. The platform searches more than 40 million pieces of unstructured data such as sports news and analysis articles. It extracts pertinent information, such as wins, losses and other records, and presents that as pros and cons for online debates.
“Normally, statisticians capture stats courtside, today they’re in Jacksonville, watching matches on low-latency feeds,” Mr. McGee said.
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