AI-generated beer commercial goes viral for fueling nightmares

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AI-generated beer commercial goes viral for fueling nightmares
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Press play on a recent video out of the U.K. and in about half a minute, you might be tickled, a little horrified and most likely thoroughly confused.

“Night terror trip inducing,”“The story arc from backyard barbeque to apocalypse was pretty cool,”“Very Soundgarden imho,” wrote a commenter on Instagram, mirroring the many folks who remarked that the clip evokes the same vibe as the 1994 hit ““It’s like a bad acid trip,” wrote one person on TikTok, while another wrote, “I don’t want AI to improve. I want it to stay like this forever.”, says his shop has garnered a reputation for producing unusual commercials for plenty of brands.

“That’s where a lot of the weirdness comes from as the process tries to extrapolate what that would look like,” he says.Using AI technologies Runway Gen2, Stable Diffusion and ModelScope, Private Island was able to whip out this truly cuckoo clip in a few days. “Humans generally are very good at multitasking,” he continues. “When we perceive the world around us, we extract a load of information whether you’re playing football or eating out with friends … My instinct is that whilst, on first impression, this film looks fine, subconsciously, you flag the extra fingers and oddness that enhances the weirdness.”odd — then you watch it a few more times and notice that the grill has several cans of beer cooking on it.

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