A new feature called Search Generative Experience, in another new feature called Search Labs, puts AI-generated information at the top of Google’s search results.
The future of Google Search is AI. But not in the way you think. The company synonymous with web search isn’t all in on chatbots , and it’s not redesigning its homepage to look more like a ChatGPT-style messaging system. Instead, Google is putting AI front and center in the most valuable real estate on the internet: its existing search results. To demonstrate, Liz Reid, Google’s VP of Search, flips open her laptop and starts typing into the Google search box.
Because they’re trained on a huge corpus of data from all over the internet, large language models can help answer those questions by essentially running lots of disparate searches at once and then combining that information into a few sentences and a few links. “Lots of times you have to take a single question and break it into 15 questions” to get useful information from search, Reid says.
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