Aldi UK, the British arm of the German supermarket discounter, said it would trial grocery home delivery for the first time in partnership with Deliveroo.
From Monday, Aldi will offer a rapid delivery service from a store in Nottingham, central England, before extending the trial to a further seven stores across the East Midlands in June.Britain’s fifth-largest supermarket chain, with 875 stores and an 8% market share, has previously restricted online sales to wine and its “Specialbuys” range of non-food items such as electrical goods and garden tools.
The new service will allow customers to order from over 150 Aldi products, such as bread, milk and fresh produce, through the Deliveroo app. These will be picked and packed by Aldi staff in-store, for delivery via Deliveroo’s network of riders in as little as 30 minutes.
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