It’s officially the summer of Barbie and Aldo is getting the pink treatment. On Thursday, the brand is launching its first collaboration with the iconic character, having teamed up with Mattel Inc. for a 19-piece limited-edition collection.
in the capsule include the BarbieStessy PVC pumps, the BarbieMule and the BarbiePltfm. There’s a variety of different heel heights and a sneaker in the line as well, all of which include rhinestones, charms or other design elements such as Y2K-inspired iridescent and leucite treatments, bejeweled B monogramming or Barbie logos. Every style also features Aldo’s patented Pillow Walk technology, which aims to provide added comfort.
“Our aim with this collaboration was really to design a collection that every Barbie fan could see themselves in because Barbie is nostalgic to so many generations of people,” Grullon added. “As one of the world’s original fashion influencers, Barbie has been a style icon for over 64 years, so we feel like her bold, fun and fearless aesthetic is here to stay.”
The Barbie x Aldo Collection will be available for purchase on June 29, online and in-store at Aldo. In addition, footwear from the collection will be available at select Macy’s stores nationwide, online and on the Macy’s mobile app as part of an exclusive retail partnership.
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