Amazon said on Wednesday it will make donating to a U.S. presidential candidate ...
) said on Wednesday it will make donating to a U.S. presidential candidate as easy as turning on the lights or replenishing a household’s toilet-paper stocks, via its Alexa digital assistant.
Alexa Political Contributions, powered by Amazon Pay, the company’s payment system, will allow customers to contribute up to $200 to a campaign simply by saying “Alexa, donate to [candidate name],” according to a blog post from the world’s largest retailer.Amazon both unveiled the technology and invited candidates to sign up on Wednesday, according to a spokeswoman.
The service is part of Amazon’s effort to become a center of election information. It is also updating Alexa with information about candidates, polls, endorsements, caucuses, policy stances and key dates, with the help of nonpartisan organizations. Most Democratic presidential candidates, including front-runners Joe Biden, Elizabeth Warren and Bernie Sanders, currently rely on the small-dollar donation platform Act Blue, with “Donate” buttons on their web sites taking contributors to secure pages run by the service for one-stop donating.
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