Alibaba’s Tmall will conclude its ‘china cool’ tour at Paris Fashion Week.
After New York and Milan, “Tmall China Cool” is set to hit Paris Fashion Week on Sept. 29, taking over the Hôtel Salomon de Rothschild for an evening highlighting the spring collections of established Chinese labels Peacebird and Eifini at the Hôtel Salomon de Rothschild.
The two brands, while prominent in China, with more than 4,300 and 2,000 doors, respectively, have yet to breach on the global market, but could have international appeal, Liu said.
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