'Avatar: The Way of Water' is expected to dominate this week's box office, and it’s under “tremendous pressure” to help boost late-year moviegoing.
The highly anticipated Avatar sequel "The Way of Water" is expected to dominate this week's box office when it hits theaters on Friday, 13 years after the original James Cameron Avatar film first debuted in December 2009.
"This is exactly the kind of movie that demands to be seen in a theater with a communal experience," said Boxoffice Pro analyst Shawn Robbins.The new Avatar film, which runs over three hours long, may not see late-night shows book up as quickly, Dergarabedian warned. Not only is overseas viewership expected to soar due to availability in China, but it will also be a boon to high-margin Imax and 3D ticket sales.
That film brought in $264 million in Imax ticket sales, including $6 million during its rerelease in September this year. It is the only film to cross $250 million in Imax history.told Axios last month.To date, Avatar is the highest-grossing film in history worldwide, but its $77 million domestic opening weekend in 2009 didn't suggest at first that it would go on to be successful.
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