Need some waterproof formulas to get through the rest of summer? We've got plenty.
With new makeup dropping at dizzying daily rates, we've decided to make it easier for you to sort through the selection of the latest liners, lipsticks, and the like.editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month. Although we're partial to, heart rates spike with every exciting makeup release.
With each launch, seeing what innovations beauty brands come up with to improve a formula or design is always thrilling. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world — no matter how colorful or minimalist our go-to looks may be.
Due to the COVID-19 pandemic, we understand you might not be on the hunt for new beauty products right now. That said, we know from lots of personal experience just how big an impact a swipe of mascara or a bold new lipstick can have on your mood. So just as we always do with
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