Be ‘that girl’, but don't be ‘that girl’
, TikTok's selling power can not be denied – but in doing so, the app's users have also coined a new trend: de-influencing.to buy the products that are circulating from video to video, in a bid to stop overconsumption. Someone had to.Avid beauty tokkers will know makeup creator Meredith Duxbury and herheavy foundation technique very well – essentially, you slather ten pumps of foundation on your face and blend it out with a healthy helping of concealer, contour and bronzer.
The ‘that girl’ concept dates back to around April 2021, and essentially glamourises a wellness-driven lifestyle. ‘That girl’ gets up at 5am, makes her bed, journals, makes a smoothie and goes to the gym in a matching activewear set – she makes healthy recipes, lights candles and always nails her skincare routine.The antithesis to that? Not feeling pressure to achieve these standards every day and knowing that it's okay. Appealing.
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