Valued at $1.7 billion, Allbirds is on track for an initial public offering this year.
Allbirds' new activewear line includes high-waisted leggings, biker shorts and a running tank with a built-in bra.Allbirds' new activewear line includes high-waisted leggings, biker shorts, and a running tank for women that comes with a built-in bra.The sustainable shoe brand Allbirds is debuting a collection of activewear, making it the latest entrant into a hotly competitive category.
With Allbirds, reducing carbon emissions and being environmentally friendly is a top priority. The retailer has avoided using polyester, which it says makes up 55% of all clothing and spews 700 million tons of carbon into the atmosphere each year. Instead, Allbirds has created the running clothes with eucalyptus tree fiber and merino wool — two materials that go into its iconic slip-on sneakers.
"For us at Allbirds, the disconnect between what we wear to improve our personal health and its negative impact on the health of our planet seemed like an important space for us to tackle," co-founder Tim Brown told CNBC. "Running apparel is typically made of synthetic materials, derived from barrels of oil."Brown added that he expects shoppers will use these products for a variety of activities, beyond just running.
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