Alo Yoga Has Announced Their Partnership With IMG To Bring Wellness And Mindfulness To New York Fashion Week:
IMG has just announced that Alo Yoga will be the first official wellness partner for this season’s New York Fashion Week. The partnership is set to officially kick off on September 9th and run until the 10th. Through this partnership, Alo will bring mindfulness and wellness to the biggest fashion event of the year while also celebrating the intimate connection brought about by NYFW’s return to in-person shows.
at Spring Studios. It’s meant to be an immersive, invite-only experience at NYFW that will offer “several wellness touchpoints.” The event will include a Kundalini yoga class, ear seeding acupressure, intuitive readings, a meditative sound bath hosted on the roof of Spring Studios, custom wellness lattes, and astrological readings by none other than Lisa Donovan, founder of the famed “The Pattern” astrology app.
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