Grocery store popularity of alternative meat—like veggie burgers and plant-based proteins—has skyrocketed amid the pandemic by iamsternlicht
that fresh meat alternative sales increased 255% in the last week of March , fully outpacing the growth of meat sales, which increased 53% over the same period.
“The crisis has encouraged a sense of new-product discovery in this category,” Jaime Athos, Tofurky CEO told. “Consumer awareness of the positive social and environmental impacts of plant-based proteins are continuing to grow . . . compounded more recently by the closure of meat production facilities and supply chain disruptions.”that sales increased by 65% from March 13, 2020, to April 19, 2020, compared the same period in 2019.
38% of Gardein buyers were first-time customers, which Conagra’s senior vice president of demand sciences Bob Nolan told“There's a greater concern for food safety; there’s been a lot more attention to how meat is produced in the media.
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