Altria will buy vape-maker NJOY and absorb the company’s NJOY ACE production as the only e-vapor product with market authorizations from the U.S. Food and Drug Administration (FDA).
Rep. Buddy Carter rips Biden administration's 'ludicrous' plan to reportedly distribute ‘smoking kits'
The $2.75 billion cash deal includes an additional $500 million in cash payments contingent upon regulatory outcomes with respect to certain NJOY products. A man vapes in a street in Auckland, New Zealand, on Dec. 9, 2021. New Zealand on Tuesday passed into law a unique plan to phase out tobacco smoking by imposing a lifetime ban on young people buying cigarettes.
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Altria invests $2.75 billion in rival startup NJOY after exiting JuulDays after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY.
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