Prime Video has signed a deal with Overtime Elite (OTE) for the exclusive global streaming rights to 20 live games per season for the next three years.
"I think we're both really interested in reimagining what the broadcast can do," Overtime CEO Dan Porter tells Axios. "For me, they were a dream partner, and the dream came true."last year, which required the company to build out broadcast infrastructure . That helped when talking to streamers, says Porter.
"When it came time to do a deal like this, we had full broadcast capability — we were plug-and-play for anybody. ... In the words of every pro athlete, 'We bet on ourselves.' And the bet paid off.""When we started, we made a bet that people cared about discovery — that they wanted to know who was 'next,'" says Porter.
"We built a whole business around telling you that Zion Williamson, LaMelo Ball ... all these people are 'next.' And now we've built a whole league around it."
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