Amazon Prime Video and Amazon Studios are donating $6 million to support the European creative communities in film, TV and theater through the ongoing COVID-19 pandemic
Amazon Prime Video and Amazon Studios have announced a $6 million commitment to support the European creative communities in film, TV and theater through the ongoing COVID-19 pandemic, with donations to be made to various relief funds.
The money from Amazon will be used as the founding donation for a second wave of support, including a major new grants scheme that will focus on supporting diverse talent as the industry recovers and production resumes. Eligible individuals will be able to apply for up to £4,500 as part of a package that will enable those hit hardest by the shutdown to remain in the industry, with the charity now calling on the industry to add to the pot to reach a goal of £3.2 million .
“The creative community in Europe has been vital to our success in producing high-quality Amazon Original TV series and movies for our global audience, and it is essential for us to help that community through this pandemic,” said Amazon Studios head Jennifer Salke.
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