Emails show how Amazon's $1 billion Ring acquisition was driven by Jeff Bezos' interest in its 'market position – not technology'
Some of those emails show how Amazon CEO Jeff Bezos in 2017 strategized about how to negotiate a lower price for Ring, the smart doorbell company it would ultimately acquire in 2018 for $1 billion.
At the hearing, Bezos testified market position is "one of the primary things that one would look at in an acquisition."re you an Amazon Web Services employee? Contact this reporter via encrypted messaging app Signal or email .
though it's not clear from the emails if that's lower than the security camera company's asking price. after receiving an update about the acquisition from Amazon devices and services chief Dave Limp. "To be clear, my view here is that we're buying market position — not technology. And that market position and momentum is very valuable.", in which he testified alongside CEOs from Amazon, Facebook, and Google.
Bezos in the December 2017 email thread also suggested Amazon could offer better terms on funding for Ring's upcoming Series E round, set to close the following day, "so we don't make the acquisition too expensive for ourselves." Dollar amounts are redacted in the email.
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