Amazon has urged producers to bring it more international non-scripted formats on the back of unveiling The Bachelor in Japan and Hunted in Italy. International content chiefs James Farrell and Geo…
creator Phoebe Waller-Bridge after striking a mega overall deal.
Farrell, head of international originals at Amazon Studios, said that it wants to find formats that can stand out on the back of“We took a flyer on that, we’re in the third season… and it’s doing phenomenally well. The reason that’s hit for us is there was nothing else like it [in Japan]. It stands out and it does really well,” he said.He revealed that it looked at how many people stuck with the series to the end before renewing it.
Meanwhile Brown, who is head of European originals noted that non-scripted in trickier than scripted to find shows that will work for a premium platform, particularly because of the volume of projects that linear broadcasters debut every year. “What in the unscripted space works sat behind a paywall?… For us to compete in that space… how do we reshape these or elevate them in different ways to make them suitable for a streamer?… It’s not so obvious.
The former Fremantle and Shine exec also talked about working with Waller-Bridge, revealing that UK-based exec Lydia Hampson, who producedfor All3Media-owned Two Brothers Pictures, is currently working with the Emmy winner on her new slate, in partnership with the U.S. team., but is searching for new writers and talent that can breakout in a similar fashion.
and is still keen to continue to do, despite the protestations for British broadcasters that the SVODs are only looking for fully-owned originals. “In co-production space we’ve had a fantastic couple of years… that’s something we’re going to continue to do… We want to engage customers on any level we can. It’s not just about giving them originals… we can offer them shows from lots of different people.
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