Amazon India, like their streaming rivals Netflix and Disney Plus Hotstar, have enjoyed the benefits of acquiring theatrical titles with cinemas closed. But as the country's movie theaters prepare to reopen, what's Amazon's next play for feature films?
, the streamer has been hitting the high notes for the last seven months. Come Oct. 15, when Indian cinemas reopen, Amazon’s acquisition strategy could change, with producers having the option of returning to theatrical releases.discussed the rapidly changing streaming scenario with Vijay Subramaniam, director and head of content, and Gaurav Gandhi, director and country general manager forIndian theaters are reopening from Oct. 15.
There are a lot of things we’ve been able to bring over the last couple of years, which, while disruptive, have actually enhanced the overall output to the industry. So if you think about it, on the one hand, the way digital rights are now being parcelled out, on the other hand, the fact that customers can engage with the films within 30 days of its release in our local language markets, except Hindi, these are all steps that the industry’s taken and found beneficial.
Second is the investment that we put in building out the title, as well as its marketing and promotion. We’ve spared no opportunity, and we have put our resources behind each of these [films], literally celebrating them as they would have if they were a theatrical release. We just made the theater the home.: I think that in the economic spectrum, for a producer, there is the cost of creating the film and the marketing and distribution of it to ultimately get it to audiences.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Exclusive: Google faces new antitrust case in India over abuse in smart TVs market - sourcesAlphabet Inc's Google is facing a new antitrust case in India in which the U.S. tech giant is alleged to have abused its Android operating system's position in the smart television market, a source and two lawyers involved in the case told Reuters.
Weiterlesen »
Dan Levy slams Comedy Central India for censoring a gay kiss in 'Schitt's Creek'Comedy Central India removed a kiss between Dan Levy's David Rose and Dustin Milligan's Ted Mullens from a 'Schitt's Creek'clip, and Levy is not pleased.
Weiterlesen »
'Schitt's Creek' star Dan Levy calls out Comedy Central India for 'censorship of gay intimacy''You showed the kiss between two women, you showed the kiss between a woman and a man, then removed the kiss between two men? This is a show about the power of inclusivity,' Levy wrote with the hashtag loveislove.
Weiterlesen »
'Schitt's Creek' Creator Dan Levy Called Out Comedy Central India For Censoring 'Gay Intimacy''This is a show about the power of inclusivity.'
Weiterlesen »
Dan Levy Called Out Comedy Central India For Censoring Two Men Kissing'This is a show about the power of inclusivity. The censorship of gay intimacy is making a harmful statement against that message.'
Weiterlesen »