Amazon's search ad revenue is climbing as many consumers search for products on the platform, according to eMarketer.
hold smaller pieces of the search ad revenue in the U.S. In 2019, Microsoft has 6.5%, Verizon Media has 2% and Yelp has 1.8%.On Amazon, sellers can bid on particular terms so they show up higher on users' search results, which make it so that brands can reach people right as they're ready to pull the trigger on a purchase.
Last year, the company's advertising functions simplified their branding and came together as "Amazon Advertising," and has since continued to beef up the offerings. The company an ad server and a dynamic creative optimization unit from Sizmek in May, which will help advertisers place ads and measure effectiveness and aid in personalizing ads using data.called "AdCon" to showcase Amazon's growing list of ad products. The event drew about 400 people in Seattle, CNBC reported.
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