Amazon Is Holding Another PrimeDay This October: Here’s Everything You Need to Know
. Students and government assistant recipients can also get a monthly subscription for 50% off.
This second Prime Day is one of many deals event experiments the company has rolled out since the pandemic. Since 2020, Amazon has put on an apparel sale, a pet-focused campaign and a fall beauty deals day. It’s not yet clear whether Amazon plans on hosting more than one Prime Day every year, but it’s part of a larger trend seen across retailers nationwide, who have rolled out fall deals events to compete with Black Friday and Cyber Monday. Although it’s not marketed at such, the event will likely expedite holiday shopping that usually picks up speed in November.
The 48-hour shopping event won’t go live until 12 a.m. on Oct. 11 but we can expect the deals to cut a swath through much of the same categories as their summer event:
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