Amazon may feel threatened by Honey now that it's owned by PayPal:
The message appears at the top of Amazon's webpage and informs consumers that Honey tracks their behavior and collects their data, and it provided a link that would inform consumers how to uninstall it.
The warning started appearing on December 20, even though consumers have been using Honey to aid in shopping with Amazon for many years. Honey doesn't seem to collect any consumer data without requesting to do so, per Wired, but it did temporarily disable some features like price tracking so the message would stop appearing.
While Amazon may have legitimate concerns about Honey's operations, it might also be strategically attempting to damage Honey's reputation now that it's owned by PayPal. By bringing in Honey, PayPal has the opportunity to become a bigger player in commerce because the extension can help it expand beyond payments.
Because of this, Amazon may see the combined entity as a threat to deal with. And by causing Honey's users to see a security warning whenever they shop on Amazon's immensely popular marketplace, Amazon could cause hesitation among Honey users and ultimately limit its value to PayPal.Honey's product discovery tools could make PayPal a threat to Amazon's hold on the shopping process, from start to finish.
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