When Amazon’s Prime Video streams a new “Black Friday” NFL game later this year, viewers won’t be greeted solely by a live match. The company plans to offer commercials feat…
Video also offers an array of “alternate” feeds of “TNF,” relying on the comedy troupe Dude Perfect for one and on veteran announcers Hannah Storm and Andrea Kremer for another.
The company expects that it will have “Thursday Night Football” talent pre-record custom spots for advertisers on site at the game’s location, according to a person familiar with the matter. Those ads will be edited and aired later in the day during the football broadcast, and viewers may think the sportscasters are speaking to them as part of their game duties.
Live ads — or ads that seemed like they were done live — were a staple of early television, but have been embraced anew in recent years. Late-night hosts including Jimmy Kimmel and Stephen Colbert have done ads during ABC’s “Jimmy Kimmel Live” and CBS’ “The Late Show with Stephen Colbert,” for example.
Live football seems to spur creative people to consider ways to create live showcases around it. Earlier this year, FanDuel tested a live commercial during Fox’s broadcast of Super Bowl LVII. Retired star Rob Gronkowski tried to kick a field goal to help gamblers win part of a $10 million pot. He missed, and the ad hasn’t been spoken about much in the aftermath.
But the company is eager to create a new tradition with the Black Friday game. Amazon’s chief business, of course, is e-commerce and the new game could create new opportunities to spur people to shop at a critical time of year for many U.S. advertisers. Amazon wants the “Black Friday” game to “get that holiday feel to it,” said Charney.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Trump plans to turn himself in on Thursday over Georgia indictmentFormer President Donald Trump plans to turn himself in and be processed in Atlanta on Thursday in connection with his indictment in Georgia, he said on social media on Monday.
Weiterlesen »
Donald Trump indicted: Former president plans to turn himself in ThursdayFormer President Donald Trump said he is planning on turning himself in at the Fulton County, Georgia, jail on Thursday.
Weiterlesen »
Trump plans to turn himself in on Thursday over Georgia indictmentFormer U.S. President Donald Trump plans to surrender on Thursday in Atlanta in connection with his indictment in Georgia on charges he sought to overturn his 2020 election loss in the state, he said on social media on Monday.
Weiterlesen »
FORECAST: Comfy today before we tap into the 'Heat Dome'Here's your full Power of 5 Weather Forecast for Northeast Ohio, including Cleveland, Akron, Mansfield, Canton, Wooster and Sandusky
Weiterlesen »
Should I tap into my 401k?Inflation is pushing more people to dip into their retirement savings. Experts say it's a terrible idea.
Weiterlesen »