Sometimes being big is what makes it possible to bring competition to emerging markets.
This is an example of where being a big tech company enables Amazon to foster competition in an important emerging market. SpaceX has issued impressive projections of how much revenue broadband from space might generate by mid-decade, and Amazon is in the hunt for its share of those revenues.
Amazon is arguing that there is sufficient capacity in the relevant spectrum bands to avoid interference by newcomers with the signals generated by existing operators. It says if the spectrum is allocated efficiently and operators share information, competition need not be destructive. What Amazon’s argument actually shows is that it is taking significant risks to bring competition to an emerging market—the opposite behavior from what critics of “big tech” might have predicted.
To an outsider, the spectacle of two highly successful tech companies alleging anti-competitive practices on the part of their rival is somewhat comical, but it underscores that the dynamics of the market for “non-geostationary orbit, fixed-satellite services” isn’t all that different from other sectors of the economy.
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