Amazon Prime Video change sparks outrage—'greedy, shameless'

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Amazon Prime Video change sparks outrage—'greedy, shameless'
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Subscribers described the move as 'incredibly stupid' and 'a shambles' on social media.

released a new cheaper package with ads in November 2022. Disney+ made a similar move in December 2022, with Warner Bros and Discovery Max also offering less expensive ad-based subscriptions.

But, unlike Amazon, Netflix and Disney+ didn't offer the packages with ads as the default for those already subscribed. While the cheaper options were designed to attract new users, it appears that Amazon's Prime Video will be charging current customers extra to maintain their ad-free status. Benjamin Walker , Morfydd Clark and Robert Aramayo in 'The Lord of the Rings: The Rings of Power.' It appears that Amazon's Prime Video will be charging current customers extra to maintain their ad-free status.The pandemic led to a boom for streaming services, with global subscriptions reaching over 1 billion in 2021. However, keeping users subscribed has been a challenge for platforms since lockdown measures ended.of 154.

Still, most platforms are hemorrhaging money, regardless of subscriber count, with Disney+ and Netflix both in an attempt to improve revenue. However, Amazon hasn't released its number of Prime members since 2022, when it had 200 million subscribers, nor revealed the revenue it makes from Prime Video.

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