Amazon pushes sellers to meet two-day delivery guarantees
Amazon on Tuesday announced several changes to its Seller Fulfilled Prime program, which allows sellers to designate Prime-eligible inventory without paying for Amazon's fulfillment services.
Amazon informed sellers on Tuesday that, starting in February 2021, it will require members of its Seller Fulfilled Prime program to provide nationwide delivery coverage and support Saturday delivery and pick-ups. "We know that as a seller enrolled in SFP, you work hard to provide customers with a delightful shopping experience," the company said in a note to sellers obtained by CNBC. "Despite these good intentions, before COVID-19, fewer than 16% of SFP orders in the US met the Prime Two-Day delivery promise customers expect, in large part because many sellers do not operate on weekends.
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