Amazon reveals exactly how third-party sellers are kicking its butt on sales
third-party sellers are growing at a faster rate than its first-party business."To put it bluntly: Third-party sellers are kicking our first party butt," he said.
The data showed that sales from third-party sellers now make up for more than 58% of the physical gross merchandise sold on Amazon. These sales have grown from $0.1 billion in 1999 to $160 billion in 2018., these small and medium-sized businesses - which include self-published authors, people who have started delivery businesses under Amazon, and developers that are building Alexa skills - now number nearly 2 million total.
Amazon has been touting the success of its third-party selling platform to show its commitment to helping small businesses grow, especially as"Since 2011, we've invested tens of billions to help SMBs succeed working with Amazon," Jeff Wilke, CEO of Amazon Worldwide Consumer, said in a statement to the press."Amazon is inspired by the type of courage and inventiveness that makes entrepreneurs tick.
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