Prime Video users will soon see ads on shows and movies unless they pay an extra $2.99 per month on top of their regular Prime subscription.
. "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers," the company said. "Ads in Prime Video content will be introduced in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. No action is required for Prime members. We’re not making changes in 2024 to the current price of Prime membership.
Amazon justified the decision, saying it will allow it to "continue investing in compelling content and keep increasing that investment over a long period of time." It also cited the "vast selection of movies and series, including Amazon Originals and live sports, along with critically acclaimed series likeThursday Night FootballAmazon has already dallied with ads, as it currently shows them next to live sports streaming on Prime.
Ad-free Prime Video certainly made Amazon's $139 per year Prime membership compelling. With that now watered down, and Amazon also introducing new fees for same-day deliveries, it will be interesting to see if there's any impact on subscriber numbers.
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