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Amazon is on a crusade to build a video advertising business to rival Roku, Hulu, and others, by ramping up app advertising in Amazon Fire, its OTT device; and its streaming service FreeDive.
Its OTT advertising gives marketers a way to do interest-based targeting, whereas most of Amazon targeting has been based on product adjacency.It's aiming at YouTube by pushing brand safety and non-skippable ads.Here's what else we've been reporting. Livestreaming services have tough economics, so this was an interesting data point that Hulu shared on a panel.
Jeffrey Katzenberg's Quibi is courting big brands like P&G and Anheuser-Busch, seeking up-front ad deals for the streaming platform The Hollywood exec is courting advertisers like Procter & Gamble and Anheuser-Busch InBev to advertise on his yet-to-be-launched mobile video streaming service, Quibi, and asking for prices one called"outrageous." While Quibi first asked for an up-front commitment of $25 million, said one source, that figure has now been whittled down to the $15 million range, per another.
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