The federal government has sued Amazon for allegedly using its monopoly power to stamp out rivals. Now, some small businesses that sell on the marketplace reveal what it's like to depend on Amazon.
Amazon faces a landmark federal lawsuit that accuses it of squeezing independent sellers like this Michigan company, Top Shelf Brands, which used to sell hair and beauty products on the platform. In 2022, the company stopped operating and filed for bankruptcy.
"I did the calculation, bought what would have sold in a month and sent it in," Mrdeza says."And it sold out in like a day."He was hooked. He started selling more hair and beauty products on Amazon. Soon that part-time hustle became his full-time business, Top Shelf Brands. Within a couple of years, Mrdeza had more than 40 employees, ran four warehouses and was bringing in $10 million in revenue, he says. Soon, it was making $25 million.
While Amazon opens up its platform for anyone to sell for a small commission fee, it's also trying to hawk its own products. According to the, Amazon uses several tactics to make sure its goods stay front and center. And when a third-party seller's product skyrockets on the platform, Amazon will often swoop in and sell the same thing.
"It doesn't even matter if I've sold it for 10 or 15 years. Once Amazon starts selling it, I'm just closed out of the market for that product," Parks says."Right now, I have like seven or eight pallets of Valentina in my warehouse." "The idea of a breakup isn't to break Amazon as a convenient way to shop, but rather to save Amazon from itself," Mitchell says."Otherwise, we're just going to see a diminishing of our experience online. ... When you have this kind of monopoly power, you don't have to work for it."
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Amazon sellers say they made a good living — until Amazon figured it outThe federal government has sued Amazon for allegedly using its monopoly power to stamp out rivals. Now, some small businesses that sell on the marketplace reveal what it's like to depend on Amazon.
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