Amazon, Starbucks and REI: A new crop of NYC union organizers may be having a moment

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Amazon, Starbucks and REI: A new crop of NYC union organizers may be having a moment
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For the most part, organizers leading the latest unionization charge in New York City are young; millennials or Gen Z, according to numerous interviews conducted by Gothamist. Many of them are college educated and saddled with student debt. Read more:

on the sprawling Staten Island campus, and organizers have received repeated performance write-ups, though they say their work quality hasn’t changed. Amazon officials have repeatedly denied any wrong-doing.“When they fired me, I might've been the catalyst for the Amazon labor movement,” said Chris Smalls, president of the Amazon Labor Union.Chris Smalls was fired from Amazon shortly after a walkout that he helped organize.Make the Road NY“It’s definitely crossed over into other industries.

Smalls, like many other New York City organizers Gothamist spoke to, said the fervor this year dates back to a larger context of protest that bubbled over in 2020, when the COVID-19 pandemic shut the world down in a matter of weeks. As workers returned to their jobs amid a still-raging pandemic, thousands of people were marching in the streets following the May 2020 murder of George Floyd by Minneapolis police officer Derek Chauvin.

“There has been this itch like, ‘I need to do something,’” said 29-year-old Claire Chang, an organizer at REI’s “Young college educated workers have kind of gotten the union bug. This was already beginning before the pandemic, but like so many other trends, the pandemic has kind of amplified it and made it stronger,” she said. “I just wish I had a crystal ball. It's a pretty interesting situation.”

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