The agreement means the streaming games will be rated the same way their broadcast and cable counterparts are.
Amazon and Nielsen have signed a three-year deal for the measurement company to provide audience data foron Prime Video.
The agreement marks the first time a live streaming program will be part of Nielsen’s national TV measurement service.games that they do for the Sunday and Monday games on CBS, Fox, NBC and ESPN/ABC — and that those numbers will be public in a way that data for streaming programming rarely is.
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