Amazon did not alert its New York City customers that they were being monitored by facial recognition technology, a lawsuit alleges. New York requires businesses to post signage if they’re tracking customers’ biometric information.
, New York is the only major American city to require businesses to post signs if they’re tracking customers’ biometric information, such as facial scans or fingerprints.stores in 2018, promising that customers could walk in, take whatever products they wanted off the shelves and leave without checking out. The company monitors visitors’ actions and charges their accounts when they leave the store.
For Amazon Go to successfully track its customers and the items they take, it has to continuously monitor their bodies, the lawsuit says. An Amazon spokesperson said that its stores did not use facial recognition technology, and claimed that the technology used to distinguish shoppers did not constitute biometric technology. They declined to comment on the signs.
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