Rather than giving employees the holiday off, Amazon is promoting staff swag and “dress-up week”—a decision some workers and union activists call deeply insulting.
—employees are being encouraged to dress in red, green, and black to commemorate the holiday and receive “swag bucks.” In fulfillment center lingo, swag bucks are akin to rewards points that workers can accumulate in exchange for Amazon-branded gear like T-shirts, hoodies, lanyards, and water bottles.
“Amazon is marking Juneteenth again this year with opportunities for employees to come together to celebrate a pivotal moment in Black history in the U.S., learn more about the significance of Juneteenth and the Black experience, and participate in virtual and in-person events with colleagues and partners,” Glasser said. “Employee volunteers at individual sites are empowered to develop additional programming that reflects the community and their facility.
“I’ve been calling this out for weeks,” said Chris Smalls, the president and founder of ALU, which is currently battling Amazon’s attempts to overturn its union election in a days-long hearing with the NLRB in Phoenix. Angelika Maldonado, a pro-union employee at JFK8, told The Daily Beast, “Amazon’s trying to make us feel like we’re involved, make us feel like we are respected, but we don’t even get paid for the holiday. This is not a small mom-and-pop shop who maybe can’t afford to pay us for this one day. This is a billion-dollar company. They can definitely afford to do this.”
Meanwhile, some employees were also questioning why they’ve received Martin Luther King Jr. Day as a holiday but not Juneteenth.
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