Amazon has announced tools that let sellers remove knockoff listings from the site and help prevent individual counterfeit items from being shipped out.
Amazon.com Inc. has been awash in counterfeit products for years — and sometimes, sellers allege, those crude copycats are even mixed in with the inventory of real goods and sent to customers who ordered the real thing. Now the company has announced tools that let sellers remove knockoff listings from the site and help prevent individual counterfeit items from being shipped out.
To speed the removal process, Amazon said that it’s now allowing some companies to remove listings for other sellers’ counterfeit goods. Previously the companies had to report the fakes and wait for Amazon to investigate before taking action.
That step appears to respond to concerns by sellers like Jon Fawcett, whose company, Fuse Chicken, makes durable cellphone cables. Fawcett has said he noticed his customer reviews suddenly plunge — and then ordered some of his own products from Amazon and received counterfeits.. Products were “being thrown into a single bin in Amazon’s warehouse, real and fake.
“Our aim is that customers always receive authentic goods when shopping on Amazon,” Amazon executive Dharmesh Mehta said inAmazon announced the anti-counterfeit program, called Project Zero, on its blog Thursday. The project is currently invitation-only, but the Seattle company said it’s working to add more brands quickly.A look back, and ahead, at the latest California business news.
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