Their foundation has already amassed over 90,000 reviews online
Il Makiage: Everything you need to know about the cult beauty brand taking the UK by stormHands up if you love a brand new beauty drop? If so, you'll be wanting to know about, America's latest cult cosmetic brand has officially landed in the UK and is set to change the way we shop.
Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, it’s become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty.You might have seen reviews for IL MAKIAGE on social media already. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral.
Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone— without ever having seeing your face. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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