How did America's most prolific logger recast itself as a friend of the environment? The magic of new climate math
Weyerhaeuser uses new climate math to court green investors, while cutting down as many trees as ever| Photographs by Tristan Spinski for The Wall Street JournalKIBBY TOWNSHIP, Maine— Weyerhaeuser Co. has cut down more trees than any other American company since its founder started logging before the Civil War. Environmentalists have long treated it as an enemy.
Now, the new math of carbon emissions is enabling the lumber producer to cast itself as something quite different: a force for environmental good.
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