American teens and twenty-somethings think they may be shunned by peers if they use an Android phone.
What does a smartphone need to attract and retain Gen Z buyers? An Apple logo is all it takes, per a newGen Z are those born between 1997 and 2012. 34 percent of iPhone owners in the US are Gen Zers, whereas only 10 percent of Samsung owners belong to this generation. In contrast, older demographics are evenly split between iOS and Android.
Gen Z's affinity for the iPhone remains strong even as the average price reaches $1,000, three times that of Android handsets, and could increase even more this year.American teens and twenty-somethings are so entranced by Apple that they feel they would be shunned by society if they ditch the iPhone. This doesn't just allow Apple to sell more iPhones, it also enables them to sell more of other products.
Apple has a close-knitted ecosystem and pairing Apple devices with other products leads to a sub-optimal user experience.
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