The jump in tipping frequency comes despite a period of record inflation that has whittled away many consumers’ discretionary income.
The jump in tipping frequency coincides with a shift toward spending on services and experiences, like travel and dining out, during the past year’s economic recovery.Americans may be grumbling about the new rules of tipping — whatever those are exactly — but they’re ponying up anyway.
T.J. Horn, a 41-year-old construction laborer based in Boston, said a 20% tip has been his standard minimum since the lockdown era, even on a $3 cup of coffee. “Big disruptive moments reset habits,” said Americus Reed, Whitney M. Young Jr. professor of marketing at the University of Pennsylvania’s Wharton business school.
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