Amsterdam cyclists get signs asking them not to jump red lights Counters displaying numbers of those who waited aim to give 'nudge' to people tempted to ride through signals cycling
The signs are aimed at encouraging people to stop at the signals, as they are required to do, rather than treat red traffic lights as merely being advisory.
By making the issue more visible, it hopes that it will encourage more cyclists to stop at red lights, with around one in four currently failing to do so. In a three-month pilot last year at a less busy junction, Kamerlingh Onneslaan, in the east of the Dutch capital, it was discovered that 20 per cent more cyclists waited at red lights compared to before the counter and sign was installed.
Meanwhile, a dozen junctions around the city have today received another new feature aimed at giving cyclists a ‘nudge’ to embrace positive behaviour.
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