Influencers promote “sober curious” lifestyles on social media. Alcohol-free bars are taking note of these trends
These trends are mother’s milk to the owners of The Virgin Mary, a pub in Dublin that serves no booze of any kind. Vaughan Yates, who opened it in 2019, says his bar appeals to all sorts of people but that women are especially keen. He says that even pub-crawlers sometimes stop by for respite. Now the team behind it is seeking to set up duplicates abroad. If an alcohol-free bar can work in Dublin, it can work anywhere, says Sarah Connolly, a co-owner.
The first stop is the Middle East. A franchised outlet will open in Abu Dhabi later this summer under a secular name,another may follow in Saudi Arabia. The bar in Abu Dhabi will help promote Irish culture outside the usual watering holes, says Niveen Ibrahim, head of the restaurant-management group that is opening it. Bars there are largely restricted to hotels and intended for use by foreigners.
This article appeared in the Europe section of the print edition under the headline "Filling in the craics"
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