A micro influencer created a pitch proposal instead of a media kit to land brand deals. Here's the template that got her paid partnerships with Fishbowl, Aavrani, and more.
Maesha Shonar created a pitch proposal instead of a standard media kit to land brand deals.Here's the customizable template she uses, which was inspired by her consulting experience.in 2017 when she was craving a community of people who looked like her. Born in Bangladesh, she and her family had moved to New York when she was a baby. Even though the Bronx neighborhood she grew up in was full of immigrants, Shonar felt disconnected from those around her.
"I always say that my Instagram profile should feel like somebody's walking into my home and I'm hosting them," she said. . She has been monetizing her content since 2021 through brand deals.to showcase their value to potential brand partners. These well-designed documents often include a biography, engagement analytics, past collaborations, and rates.
The pitch proposal highlights two sponsorship options the brand can choose from — each with specific timelines, deliverables, and rates — and case studies of Shonar's recent collaborations. "Many of us feel like media kits are too sales-y, and that it's putting off brands," she said."There's a lot more success when you focus on nurturing a conversation with a brand, and I noticed that they really love creators who don't mass email the same exact media kit."
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