The king of American sports wants to take over the world. The NFL’s desire to become a global powerhouse is no secret. Growing the brand internationally was a major theme brought up this week at the league meetings. It started with the official announcement that flag football will be part of the 2028 Olympics in Los Angeles.
NFL football commissioner Roger Goodell speaks to the media during league meetings Wednesday, Oct. 18, 2023, in New York. NFL football commissioner Roger Goodell speaks to the media during league meetings Wednesday, Oct. 18, 2023, in New York. NFL football commissioner Roger Goodell speaks to the media during league meetings Wednesday, Oct. 18, 2023, in New York. NFL football commissioner Roger Goodell speaks to the media during league meetings Wednesday, Oct. 18, 2023, in New York.
The league has long viewed flag football as a catalyst for its international strategy. It’s an inclusive sport that creates more opportunities to attract new fans through participation. Playing more games in more countries overseas also is a big part of expanding the NFL’s global reach. The league will play two games in London next year, at least one in Germany and one potentially in Brazil or Spain. Mexico isn’t an option again in 2024 because the football stadium, Estadio Azteca, that’s previously hosted NFL games will still be undergoing renovations ahead of the 2026 Soccer World Cup. France is another country that could host a game in the future. Australia is being considered.
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